Your business wasn’t established overnight, it took a lot of thought and careful planning. Your business came about through a process. Your brand presence and the assets chosen to represent it should be established the same way.

As a client, whether you’re looking for a business card design or whether you’re looking at launching a new brand across multiple traditional or interactive platforms, you should be want to be involved in a process that engages you. Remember, you’re the one with the message; your designer or design team is only there to help you successfully get that message to your audience.

I’ve started to write some documents that outline the collaborative processes I engage in with a diverse list of clients while producing the best designs I can for them. I like to know what I’m getting (and getting into) when I am making an important business investment and I assume you do too. It’s with that in mind that I’m going to post these documents here for you when they’re written and add them to the list in the column on the right.  You have the choice of reading the articles here on the site, or if you'd rather, there's a link at the end of each article that allows you to download it in PDF format.